Our Services
A bit of a jack of all trades when it comes to Marketing, we have a vast amount of experience in a range of areas. For anything more specialised we have very capable people within our Avocado network who can help you.
We are fortunate enough to have worked with a large number of small businesses, most of which are growing quickly. We’ve seen what works, what hasn’t and from that have some really good insight in what you can be doing to grow your business. We love any tools that can make your working life easier so have plenty we can recommend from task management to time keeping. We also have a background in events - working in them, marketing them and also organising them! If you need help with an upcoming event, don’t hesitate to ask.
Content creation
Writing content comes fairly naturally to us. We love writing blogs, updating websites and sending email comms – even if they do make us sweat when it comes to hitting the big send button! Adding new content (such as blogs) to your website and keeping it up to date is vital for your SEO (search engine optimisation) and keeping you high up in the rankings. Keeping your current clients (and any new ones signing up to your email listings) is a sure fire way to gain repeat customers and spreading your good word. We recommend using Mail Chimp for your mailings but will happily work with other platforms if you have them in place
Websites
Whether you’re looking to build a new website, give your current one a revamp or just looking to drip feed some more content onto your website, we can help. For new sites, our preferred platform is Squarespace. These websites are reliable, aesthetically pleasing, are good for SEO and, arguably, most importantly are relatively easy for you to make changes to your site. We think it’s grossly unfair when agencies
Social Media
Unless they have actually come across your website via social media the general route people take on finding your website is to scroll through it and then if they’re interested but still want to find out a bit more about you they’ll follow the links to your social media. Even if you’re not planning to use social media as part of your sales funnel you still need to have a social media presence, even if just for a validation purpose. People will check out your Facebook, Instagram, Twitter etc. to get a deeper feel for you as a company, do they like what they see? If so they’re likely to go back to your website and complete further steps to complete a sale. If they don’t like what they see on social media or if there is tumbleweed blowing across any channels, they’re far more likely to divert to an alternative site.
Avocado can manage your social media channels for you, helping curate engaging content to build a profile that current and potential customers can enjoy following.
Advertising
Advertising doesn’t necessarily have to be part of your marketing mix, although it’s highly recommended; you don’t have to spend a huge amount to see a return on your investment either. With Pay Per Click (PPC) campaigns you can tailor your ads to go to your target market, you also have total management on how much you’re spending and you can instantly see the results. Google AdWords and Facebook Advertising are the most successful campaigns we’ve seen with our clients and the ones we would recommend, however if there are other channels you’d like to explore we can certainly look at them with you.
Business Development
We are fortunate enough to have worked with a large number of small businesses, most of which are growing quickly. We’ve seen what works, what hasn’t and from that have some really good insight in what you can be doing to grow your business.
We love any tools that can make your working life easier so have plenty we can recommend from task management to time keeping.